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Brand new thinking - Veritas makes its mark

We are delighted to announce the launch of our new brand identity to mark our 15th anniversary.

We appointed specialist brand and marketing agency, Financial Marketing Ltd to oversee the entire rebranding project.

Financial Marketing initially facilitated a one-day workshop to help us crystallise our brand positioning for our next exciting chapter of development and growth. They then worked with us to develop our striking new identity, creating an elegant V-shaped brand mark to reflect the strength and uncompromising professionalism of our team, qualities valued by our discerning clients. Our brand promise centres on three pillars, truth, tenacity and teamwork, and what these mean to our clients in the context of the solutions that we have developed to meet their needs.

The new branding will be rolled out across all external communications channels to key stakeholders in the coming months.

Jenny Oldfield, CEO at Veritas Commercial Services comments: “We are investing in our future and how to continue to best serve our clients for the next fifteen years and beyond. We have gone through a robust process. We consulted inside and outside our organisation to understand what positive perceptions are associated with Veritas, so we can build on them. The brand workshop and subsequent marketing interventions have challenged our thinking and have given us the opportunity to consider the dynamics of the markets and the new world in which we all operate.”

The result is a brand that’s much more than skin deep. It builds on our strengths, highlights what makes us special, is fit for the future and focuses on what matters most: our clients.”

Mike Symes, Chief Executive at Financial Marketing, adds: “Suspend all previous perceptions you’ve ever had about credit management companies. When we met with the senior team at Veritas to conduct a brand workshop, we recognised that this was a very special, dedicated and highly qualified professional team with strong leadership and a differentiated value proposition. The bold new identity has been designed to represent the spirit and energy that make Veritas unique: a dynamic, innovative and effective organisation with the single-minded objective of transforming working capital improvement.”

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